GMAT Practice Question Set #3 (Question 7-9)

GMAT Integrated Reasoning  >  Two-Part Analysis Question # 9: MangoBerry and PeachPlay Cause & Effect  
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Brand Manager:
The decline in sales for MangoBerry apparel has various causes. One contributing factor is the rise of competitor PeachPlay, which has recently reduced its prices by 20%. PeachPlay previously received unwanted press from a consumer reports website due to a customer complaint. PeachPlay then incurred expenses to improve its public image surrounding this complaint. PeachPlay subsequently released a catchy video that went viral and boosted positive visibility for PeachPlay - units sold subsequently doubled.

Indicate in the table which cause-and-effect sequence would most likely, according to the brand manager, result in a decline in sales for MangoBerry. Make only two selections, one in each column.

Cause

Effect

Lowering PeachPlay prices by 20%

Raising PeachPlay prices by 20%

Growth in sales and visibility for PeachPlay

Decline in sales and visibility for PeachPlay

Release of a viral video

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