GMAT Practice Question Set #14 (Question 40-42)

GMAT Integrated Reasoning  >  Two-Part Analysis Question # 41: Consultant Claim  
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A mattress company has two stores, one in City X and the other in City Z. The company has advertised equally in newspapers in both cities, but has advertised twice as much on the radio in City Z as in City X. The two cities have similar populations and economies and the sales at each store have been roughly equal. A consultant claims this shows that the radio advertising has not improved mattress sales.

In the table, select changes that the company could make in City X and City Z, respectively, that together would probably be most helpful in testing the consultant's claim. Make only two selections, one in each column.

City X

City Z

Double newspaper advertising

Eliminate newspaper advertising

Eliminate radio advertising

Change the content of radio advertising

Add television advertising

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