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GMAT Practice Question Set #1 (Question 1-3)

GMAT Integrated Reasoning  >  Table Analysis Question # 3: Publication Ad Revenue Stats (B)
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 The Atlantic Monthly Magazine
 Atlantic Monthly Group
 26,441,815
 30,821,958
 \$23.86
 1,291,677
 643
 \$37.11
 Entrepreneur
 Entrepreneur Media Inc
 89,707,596
 94,576,402
 \$37.99
 2,489,419
 1,238.7
 \$30.67
 The New Yorker
 Condé Nast Publications Inc
 215,365,762
 204,077,586
 \$54.89
 3,718,085
 1,937.0
 \$28.34
 Wired
 Condé Nast Publications Inc
 64,511,033
 83,249,783
 \$35.78
 2,326,726
 1,279.3
 \$27.97
 McGraw-Hill Companies
 332,400,680
 310,378,846
 \$71.41
 4,346,472
 2,741.8
 \$26.04
 Forbes
 Forbes Inc
 323,315,056
 341,542,339
 \$72.91
 4,684,548
 3,388.9
 \$21.51
 Vanity Fair
 Condé Nast Publications Inc
 258,765,445
 252,888,362
 \$39.84
 6,347,102
 1,938.9
 \$20.55
 PC Magazine
 Ziff Davis Publishing
 129,885,407
 115,775,662
 \$27.95
 4,142,439
 1,512.5
 \$18.48
 GQ Gentlemen's Quarterly
 Condé Nast Publications, Inc.
 164,971,292
 190,348,803
 \$32.60
 5,839,694
 1,766.4
 \$18.45
 Car and Driver
 Hachette Filipacchi Media, U.S.
 221,572,019
 204,998,117
 \$20.28
 10,107,949
 1,141.9
 \$17.76
 Golf Digest
 Condé Nast Publications, Inc.
 166,326,915
 170,651,843
 \$26.53
 6,431,927
 1,510.4
 \$17.57
 The Economist
 The Economist Newspaper NA, Inc.
 72,467,873
 84,558,432
 \$37.54
 2,252,726
 2,179.0
 \$17.23
 Sports Illustrated
 Time Inc.
 623,539,376
 617,961,338
 \$31.43
 19,659,949
 2,031.5
 \$15.47
 Entertainment Weekly
 Time Inc.
 253,854,002
 246,450,949
 \$25.06
 9,832,617
 1,748.9
 \$14.33
 Maxim
 Dennis Publishing
 194,281,126
 193,134,867
 \$13.28
 14,546,214
 930.6
 \$14.27
 U.S. News & World Report
 U.S. News & World Reports
 257,340,313
 267,611,767
 \$24.50
 10,924,771
 1,718.4
 \$14.25
 TIME
 Time Inc.
 631,755,594
 661,333,564
 \$30.44
 21,727,785
 2,311.5
 \$13.17
 Seventeen
 Hearst Corporation
 99,338,973
 101,866,957
 \$12.31
 8,274,897
 936.7
 \$13.14
 Men's Health
 Rodale Inc.
 149,168,146
 149,012,303
 \$13.78
 10,812,813
 1,051.2
 \$13.11
 InStyle
 Time Inc.
 391,093,367
 410,050,118
 \$44.03
 9,312,963
 3,486.6
 \$12.63
 Newsweek National
 Newsweek Inc
 473,079,284
 483,290,720
 \$25.05
 19,293,605
 1,991.5
 \$12.58
 Field & Stream
 Time4 Media
 80,273,326
 74,683,749
 \$7.61
 9,815,078
 605.1
 \$12.58
 Prevention
 Rodale Inc.
 141,773,436
 149,076,054
 \$14.24
 10,468,450
 1,170.9
 \$12.16
 Rolling Stone
 Wenner Media Inc
 215,505,704
 222,155,425
 \$18.57
 11,964,014
 1,584.8
 \$11.72
 Cosmopolitan
 Hearst Corporation
 367,342,866
 367,342,866
 \$19.79
 18,558,533
 1,739.4
 \$11.38
 Better Homes and Gardens
 Meredith Corporation
 800,006,493
 776,798,982
 \$20.04
 38,761,261
 1,957.3
 \$10.24
 Cooking Light
 Time Inc.
 125,867,862
 135,296,712
 \$12.54
 10,788,557
 1,518.1
 \$8.26
 301,017,170
 289,537,879
 \$7.34
 39,468,658
 994.9
 \$7.37
 National Geographic
 National Geographic Society
 85,322,848
 87,261,968
 \$2.68
 32,573,937
 421.3
 \$6.36
 People Weekly
 Time Inc.
 850,407,667
 872,662,782
 \$20.88
 41,791,992
 3,741.2
 \$5.58

The table present gives ad revenue figures for US media publications and their parent company. For each periodical, the table gives 2005 and 2006 ad revenue. For 2006, it offers more detail for each publication, with the metrics shown.

CPM stands for Cost per Mil. It's an industry metric that describes the advertising cost charged to advertisers for every 1000 in impressions reached. Each reader looking at one page of a magazine counts as an impression so CPM = Ad Revenue / (Readership * Pages) / 1000. Magazines charge advertisers at the CPM rate, which varies based on the demographics of a magazine's readership.

Each column of the table can be sorted in ascending order by clicking on the word "Select" above the table and choosing, from the drop-down menu, the heading of the column on which you want the table to be sorted.

Consider each of the following statements about the ad revenue figures. For each statement, indicate whether the statement is true or false, based on the information provided in the table.
 True False Conde Nast experienced greater total growth in ad revenue (in dollar terms) than did Time Inc from 2005-06. Ad revenue per reader exceeded cost per impressions in 2006 for more than two-thirds of the 30 publications listed. The largest publication by readership is also the one that brings in more revenue (in \$) per dollar charged for advertising impressions in 2006.
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