GMAT Practice Question Set #2 (Question 4-6)

GMAT Integrated Reasoning  >  Table Analysis Question # 6: Publication Ad Revenue Stats (A)  
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Periodical Parent Company 2005 Ad Revenue $ 2006 Ad Revenue $ 2006 Ad $ per Reader 2006 Total Readers 2006 Total Pages 2006 CPM
The Atlantic Monthly Magazine
Atlantic Monthly Group
26,441,815
30,821,958
$23.86
1,291,677
643.0
$37.11
Entrepreneur
Entrepreneur Media Inc
89,707,596
94,576,402
$37.99
2,489,419
1,238.7
$30.67
The New Yorker
Condé Nast Publications Inc
215,365,762
204,077,586
$54.89
3,718,085
1,937.0
$28.34
Wired
Condé Nast Publications Inc
64,511,033
83,249,783
$35.78
2,326,726
1,279.3
$27.97
Business Week- North America
McGraw-Hill Companies
332,400,680
310,378,846
$71.41
4,346,472
2,741.8
$26.04
Forbes
Forbes Inc
323,315,056
341,542,339
$72.91
4,684,548
3,388.9
$21.51
Vanity Fair
Condé Nast Publications Inc
258,765,445
252,888,362
$39.84
6,347,102
1,938.9
$20.55
PC Magazine
Ziff Davis Publishing
129,885,407
115,775,662
$27.95
4,142,439
1,512.5
$18.48
GQ Gentlemen's Quarterly
Condé Nast Publications, Inc.
164,971,292
190,348,803
$32.60
5,839,694
1,766.4
$18.45
Car and Driver
Hachette Filipacchi Media, U.S.
221,572,019
204,998,117
$20.28
10,107,949
1,141.9
$17.76
Golf Digest
Condé Nast Publications, Inc.
166,326,915
170,651,843
$26.53
6,431,927
1,510.4
$17.57
The Economist
The Economist Newspaper NA, Inc.
72,467,873
84,558,432
$37.54
2,252,726
2,179.0
$17.23
Sports Illustrated
Time Inc.
623,539,376
617,961,338
$31.43
19,659,949
2,031.5
$15.47
Entertainment Weekly
Time Inc.
253,854,002
246,450,949
$25.06
9,832,617
1,748.9
$14.33
Maxim
Dennis Publishing
194,281,126
193,134,867
$13.28
14,546,214
930.6
$14.27
U.S. News & World Report
U.S. News & World Reports
257,340,313
267,611,767
$24.50
10,924,771
1,718.4
$14.25
TIME
Time Inc.
631,755,594
661,333,564
$30.44
21,727,785
2,311.5
$13.17
Seventeen
Hearst Corporation
99,338,973
101,866,957
$12.31
8,274,897
936.7
$13.14
Men's Health
Rodale Inc.
149,168,146
149,012,303
$13.78
10,812,813
1,051.2
$13.11
InStyle
Time Inc.
391,093,367
410,050,118
$44.03
9,312,963
3,486.6
$12.63
Newsweek National
Newsweek Inc
473,079,284
483,290,720
$25.05
19,293,605
1,991.5
$12.58
Field & Stream
Time4 Media
80,273,326
74,683,749
$7.61
9,815,078
605.1
$12.58
Prevention
Rodale Inc.
141,773,436
149,076,054
$14.24
10,468,450
1,170.9
$12.16
Rolling Stone
Wenner Media Inc
215,505,704
222,155,425
$18.57
11,964,014
1,584.8
$11.72
Cosmopolitan
Hearst Corporation
367,342,866
367,342,866
$19.79
18,558,533
1,739.4
$11.38
Better Homes and Gardens
Meredith Corporation
800,006,493
776,798,982
$20.04
38,761,261
1,957.3
$10.24
Cooking Light
Time Inc.
125,867,862
135,296,712
$12.54
10,788,557
1,518.1
$8.26
Reader's Digest
Reader's Digest Association Inc.
301,017,170
289,537,879
$7.34
39,468,658
994.9
$7.37
National Geographic
National Geographic Society
85,322,848
87,261,968
$2.68
32,573,937
421.3
$6.36
People Weekly
Time Inc.
850,407,667
872,662,782
$20.88
41,791,992
3,741.2
$5.58
 
The table present gives ad revenue figures for US media publications and their parent company. For each periodical, the table gives 2005 and 2006 ad revenue. For 2006, it offers more detail for each publication, with the metrics shown.
 
CPM stands for Cost per Mil. It's an industry metric that describes the advertising cost charged to advertisers for every 1000 in impressions reached. Each reader looking at one page of a magazine counts as an impression so CPM = Ad Revenue / (Readership * Pages) / 1000. Magazines charge advertisers at the CPM rate, which varies based on the demographics of a magazine's readership.
 
Each column of the table can be sorted in ascending order by clicking on the word "Select" above the table and choosing, from the drop-down menu, the heading of the column on which you want the table to be sorted.
 
Consider each of the following statements about the ad revenue figures. For each statement, indicate whether the statement is true or false, based on the information provided in the table.

True

False

 

In 2006, parent company Time Inc generated more ad revenue than any other parent media company.

Half of the periodicals with less than $10 CPM are owned by Time Inc

The average cost for each full page ad in "Seventeen" magazine is greater than that for "Maxim" magazine.

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