GMAT Practice Question

GMAT Integrated Reasoning  >  Question # 2: Qoop Strategies  
Time 0 0 : 0 0 : 0 0
From CFO From CMO From CEO  

The costs we have incurred to develop a smartphone application for our company's Qoop product has far exceeded the costs to develop our web platform and the mobile-friendly version of our website. The returns, thus far, do not even come close to recouping our initial investment. We should cap next year's marketing budget for Qoop at $100K. If user adoption for Qoop does not increase to a level that would result in conversion in sales that would, in 2-3 years, result in a modest profit, we should stop the project, cut our losses, and focus on developing another product.

 

For each of the following statements, select Inferable if the statement is reasonably inferable from the information provided. Otherwise, select Not Inferable.

Inferable

Not Inferable

 

The attitudes of the CFO and CMO toward development costs are more similar to each other than to the views of the CEO.

It is probable that one of the main points on the agenda for the meeting is marketing strategies.

The attitudes of the CFO and CMO toward marketing strategies are more similar to each other than to the views of the CEO.

 

 

 

 

 

 

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