GMAT Practice Question

GMAT Integrated Reasoning  >  Multi-Source Reasoning Question #3: Infer the view of Qoop Developers  
Time 0 0 : 0 0 : 0 0
From CFO From CMO From CEO  

The costs we have incurred to develop a smartphone application for our company's Qoop product has far exceeded the costs to develop our web platform and the mobile-friendly version of our website. The returns, thus far, do not even come close to recouping our initial investment. We should cap next year's marketing budget for Qoop at $100K. If user adoption for Qoop does not increase to a level that would result in conversion in sales that would, in 2-3 years, result in a modest profit, we should stop the project, cut our losses, and focus on developing another product.


Based on the statements, which one of the following can be most reasonably be inferred to be a view held by the company's Qoop developers?


The company has enough funds for development on a new product.


As the adoption of Qoop grows with the company's marketing efforts, more development resources are needed to position the product to scale.


It has taken more financial resources, but not necessarily more developers, to create Qoop than to create the company's other products.


Developers can do a better job to gain user adoption for the smartphone application than can marketers with no technical knowledge.


Marketing has turned 2.0; it is technical marketers who are experienced in programming that are needed to help spread the word throughout the web, not traditional marketers.

GMATTM is a registered trademark of the Graduate Management Admission CouncilTM. The Graduate Management Admission CouncilTM does not endorse, nor is it affiliated in any way with the owner or any content of this web site.