Most people are familiar with mobie devices - whether you use Samsung, Apple or any device - chances are you have come across various types of mobile devices. Although Apple has the largest brand recognition and market capitalization of all the companies represented, it actually does not have the highest percentage marketshare for its iOS system.
In Walter Isaacson's biography of Steve Jobs, co-founder of Apple, Isaacson documents Steve Jobs comments against the Google Android system.
Steve Jobs is quoted as saying "I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 B in the bank, to right this wrong... I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this."
Although Apple's iOS share commands a respectable position in the world marketplace, Google's Android system certainly grew at a tremendous rate - effectively replacing Symbian's share in a matter of a few financial quarters.
Clearly, Jobs was not too happy about the rise of Google's Android system. At the time of Jobs' death in October of 2011, Android held around 53% of the world's market share while Apple held around 15%.
Note the X-axis is set in intervals of quarters. Each quarter represents 3 months. For example, Q1 represents January to March of that year and Q2 represents April to June of that year.
source: GMAT Pill
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